What do sunny, splashy California and quiet, relaxing Beaujolais in common? Quite a bit, actually. Both combine forward-thinking sensibilities with an appreciation for quality and an understanding that life is meant to be enjoyed. That’s why Beaujolais headed west to soak up those good, California vibes and bring the delicious, characterful wines of Beaujolais to the Pacific coast.
Beaujolais set out to win over attendees of the Pebble Beach Food & Wine Festival from April 5 to April 8, where the region poured six wines at its dedicated tasting booth during the weekend’s flagship grand tasting event. The Pebble Beach Food & Wine guests, most of which tend to be high-end consumers seeking out luxury wines, had the opportunity to experience the range and prestige of Beaujolais, from friendly Beaujolais Blanc to robust Morgon.
Guests were also encouraged to participate in the Beaujolais photo booth and to share their photos on social media for the opportunity to win Beaujolais bags, glasses and t-shirts. In all, the 9,000 grand tasting attendees spent their weekend sipping seaside with Beaujolais, the perfect accompaniment to California sunshine.
Beaujolais also shares the innovation prized in the forward-thinking hub of San Francisco, with its myriad of boundary-pushing restaurants and wine selections. At the same time, the city continuously blends this modern mindset with the traditional, a theme that Beaujolais knows well, given the new energy that young producers have added to the region’s longstanding heritage in recent years. To celebrate this synergy, Beaujolais filmed a tour through the heart of San Francisco, guided by Master Sommelier Brian McClintic and led by the wines of Beaujolais.
It may seem like a world away, but Beaujolais has conquered California in a real way. After all, what could make a California sunset more perfect than a glass of slightly chilled Beaujolais in hand?
