Austin, Texas is one of the most exciting food and wine destinations in the U.S., known for its flavorful dishes, inventive pairings, and enthusiastic diners and drinkers. That’s why the country’s most vibrant food and wine lovers traveled in droves to the Austin Food and Wine Festival last April, and were happily greeted with the fun-loving yet complex wines of Beaujolais.
On April 28th and 29th, 2018, thousands of consumers and professionals alike were taken on a journey through Beaujolais wines, through two full days of casual yet informative tastings and seminars. Under sunny Texas skies, over 10,000 Austin Food and Wine Festival attendees stopped by the dedicated Beaujolais tasting booth, featuring seven wines ranging from Beaujolais Blanc and Beaujolais Villages to crus like Fleurie, Morgon, Régnié, and Moulin-à-Vent.
To take a few select attendees on an in-depth journey into Beaujolais wines, the region also hosted a 45-minute seminar. About 100 consumers tasted through five wines from Beaujolais’ most characteristic regions, asking questions and exploring the exciting landscape of Beaujolais wine.
While they sipped at the tasting booth, consumers captured photos in the adjacent Beaujolais photo booth, combining education and entertainment to make a lasting impression of Beaujolais wines. Attendees also snapped pictures on their phones, sharing photos on social media of favorite bottles and selfies with Beaujolais-branded sunglasses and Beaujolais personality tote bags. Across Facebook, Twitter, and Instagram, the hashtag #DiscoverBojo showcased just how enthusiastic the attendees of the Austin Food and Wine Festival were about tasting and discovering the exciting wines of Beaujolais.