Fleurie is found in the north of Beaujolais and covers an unbroken area of three square miles. The soil here is almost entirely made up of pinkish granite that is unique to this part of Beaujolais. The area can be divided into two zones. In the higher, steeper areas of the appellation, the soil is thin, acidic and dry. This produces very light and aromatic wines. Below the main village, the terrain is deeper with a little clay. These wines are fuller-bodied and age well.
Many winemakers here use a technique called gridding, which involves extracting more color and tannin from the skins of the grapes. In all, 180 growers produce more than 5.5 million bottles a year.